With the uncertainty that this pandemic has brought us, it’s tough for small business to stay afloat. On Ifyhani, we want to make your life easy and productive.
Here you can find 5 ways to promote and market your small business during Covid-19.
Even though the coronavirus pandemic has been challenging for everyone, this could be the window of opportunity for you to reinvent how you promote your small business.
Here are the 5 tips for you to market your small business during coronavirus times.
1.- set up social media accounts for your business
Social media is taking the world by its horns and it’s opening a new world of opportunities, the most famous social media platforms are Instagram, Facebook, Twitter, and more.
Find the ones that suit your brand and niche, set an account that is free, and promote yourself.
2.- Start selling online
Firstly, if you’re a business with products to sell that don’t require real-world interaction think about adapting your business model to an e-commerce platform.
Using something similar to Shopify, a shoppable landing page, or a selling site such as Etsy.
If you don’t currently have a website, start by setting up a quick free site (Wix offers templates that are easy to use or WordPress has free options).
Building a shoppable landing page where your customers can buy your products. You can also use it to sell gift cards that can be bought now and used later when you can open your business’s doors to the public once more.
3.- Find out about your customers
Engaged with your customers virtually, building relationships is one of those things that can be easier said than done, especially when you’re trying to build them online versus in-person.
But if you want to market your business in the midst of coronavirus, you have to embrace building and strengthening relationships with your customers online.
To strengthen relationships with your customers, put yourself in their shoes. What would you want to see and hear from a business? How would you feel if you saw one of your business’s marketing communications?
Keep open, honest, and considerate communication going.
If you currently don’t have a regular cadence of communication with your customers, now’s the time to start (think email marketing campaigns).
4.- Design a website for your business
A website is a great way to create a unique brand that your audience can identify, easy website builders are WordPress, go daddy Wix, find the one in your budget and enjoy creating, we offer a range of affordable website design services contact us today for a quotation.
5.- Email marketing
And email marketing is incredibly effective. McKinsey & Company reports that email marketing can produce 40 times better results than social media. – Connection Model.
To make email marketing works you need to work on an email-marketing strategy.
When it comes to email, as with anything else, you should start by defining your audience.
Once you’ve defined your audience, you’ll need to build your list. You can do this on social media, with opt-in forms on your website, and by using your existing customer list.
If you’ve heard that email marketing is dead or dying, don’t believe it. this is a great way to maintain communication with your existing clients and create a big network.
It’s time to think outside the box, in a way that is productive for small businesses, take a chance to explore any of these options, and if you find yourself without time to make an online marketing strategy, read our blogs or simply contact us.
Next blogs gonna explore each of the steps that we talk in this blog, follow for more.