12 SEO Techniques to improve your website rank

Everyone is talking about SEO this days , Keywords are the secret ingredient to a successful SEO strategy on your Digital Marketing content. Mangools

1.- Find your keywords -the golden egg-

How to find the golde egg, one easy way to do it is go to Google Search Console and focus on keywords in the second and third SERP.

Just go to Performance – Click on Pages – select the one you want to optimize – then click Queries and you’ll see a list of keywords your page is raking for.

Tip: Focus on keywords that show some number under “clicks”. If a keyword bring traffic even if you’re not in the first SERP, it probably has a solid search volume.

2.- Use keywords golden radio to find keywords you can rank in 48 hours

The idea is pretty simple – to find keywords for which there’s very little content on the internet so that you can rank for them almost immediately.

This SEO technique is especially great for beginners. It can help them to get organic traffic in the early stages of their blogging journey. But you can also do it at scale and see some great results. 

3.- Find out keywords ideas from your competitors fast

Don’t spend hours researching keywords an topics ideas 

Why spend hours researching new keywords and topic ideas if your competitors already did the job? Just find what they already rank for.

All you need is a keyword tool (like KWFinder) and a list of your competitors. You can:

analyze the whole domain (to find new topic ideas)

analyze a specific page (to find the ideal focus keyword for your post)

4.- Build an internal link structure in your website

An internal link is a link from one page to another page on the same domain. They’re simply text hyperlinks from one page to another page on your website. Of course, your website navigation is an example of internal linking, but here we’re talking about links on the page, in the content.

Internal linking is important for at least three reasons. They strengthen three parts of your funnel.

They pass authority from one page to another (search optimization)

They guide visitors to high-value, relevant content (usability / UX) and

They prompt visitors to act, as calls-to-action (conversion optimization)

5.-Barnacle SEO

Barnacle SEO is a strategy allowing a business or website to attach itself to a large website that ranks predominantly for its desired keywords to earn traffic, leads, and potentially, increases in rankings. Barnacle SEO was coined by Will Scott in 2008. 

For small business owners, Barnacle SEO is mainly used on third-party local listing websites. A common example in a lot of industries would be Yelp. Other industries have other big players, and in this guide, I’ll walk you through how to find them. 

6.- Get linkable assets to your “money” page

In general, a linkable asset can be any quality piece of content that offers added value. People are more likely to link to an informative guide on “How to choose a sleeping bag” or a beautiful infographic “10 types of sleeping bags” rather than the “Best sleeping bags of 2020” review.

7.- Create a perfect title

So how to create a perfect title?

Include the focus keyword

This one’s quite obvious.

If you want to rank for a certain keyword, it is a best practice to include the keyword in the title tag. Ideally, the keyword should be placed at the beginning, but it’s not a necessity if it doesn’t make sense for the reader.

Be careful about the length

8.- Internal clifhanger technique

An internal cliffhanger usually consists of a short sentence that has a conversational tone and serves as a transition between two blocks of text. Its purpose is simple – to capture the readers’ interest so that they keep on reading. 

9.- Update or republish your old posts to avoid traffic decay

The traffic of a blog post goes through various stages and unfortunately, it tends to decay after some time. 

First off, you need to look at your content and find out which posts need updating.

You can do that manually by looking at the traffic stats in Google Analytics or you can use a free tool by Animalz that connects to your Analytics account and does the hard work for you.

10.- Take care of your image file size optimization once and for all

This one’s very straightforward.

On average, images make up more than 20% of website size. So optimizing their file size can significantly influence your page speed. And page speed is a ranking factor.

Luckily, there are many free online tools that will help you compress the size of your images in a few seconds. Here are some of the most popular:

TinyPNG

ImageOptim

JPEGmini

Kraken.io

11.- Outrank the top SERP results with a featured snippet

Featured snippets are great.

They can be beneficial for both sides:

For users – they provide quick answers to their queries

For SEOs – they provide great opportunity to quickly outrank the competitors

The featured snippets study by Ahrefs shows that more than 40% of featured snippets come from pages that rank #2 or lower.

12.- Social media

Make your post long not only titles, engaged with your audience, write bold titles that attract people and Liked/ reply your comments

Leave a Reply

%d bloggers like this: